The Freelancer’s Guide to Using Your FREE LinkedIn
Account To Generate A Steady Stream of Pre-Qualified
Leads And Higher-Paying Clients
Sound too good to be true?
THE LINKEDIN EDGE is designed to take the guesswork out of building a thriving freelance business. It contains 2 hours of practical content inside 7 modules that you can use NOW to build authentic relationships with the professionals who can hire you.
It’s all broken down for you into manageable, bite-sized steps–perfect for the busy freelancer!
Here’s what’s inside:
Learn the basics of LinkedIn, from setting up your profile, to adjusting settings and navigating around.
Creating the Perfect LinkedIn Profile - The Visual Elements
Your profile photos and graphics are what catch others’ attention first, so learn how your profile can look its best!
Creating the Perfect LinkedIn Profile--The Copy
Now we get into the core of your profile – your bio, experience, and media samples. It’s your chance to showcase who you are and how you can help! We’ll also discuss how to optimize your copy to increase your chances of being found in a search!
Creating Your Company Page
You have a profile on LinkedIn…and your business needs one, too! This is a great opportunity to increase the visibility of your voiceover business.
Finding and Connecting With Your Dream Client
Tips and tricks to connecting with the clients you’ve always dreamed of by using the power of LinkedIn’s own search tools.
Writing the Perfect Message to Make Everyone Want to Work With You
Connecting with authenticity and a customer-centered attitude is key. Using the ideas and messaging guidelines in this module will help you make a great first impression!
Making LinkedIn A Part Of Your Life
In this final module, I’ll give you my 7-Step Action Plan that will help you bring together everything you have learned so that LinkedIn becomes part of your everyday routine. You’ll also learn how to stay top of mind and stand out on the platform for all the right reasons
The LinkedIn Edge breaks it all down for you into manageable,
bite-sized steps - putting the power to expand your network
and fill your pipeline in YOUR hands!
Finding Your Dream Client Worksheet…
How you position yourself will determine if you have to chase after clients – or if they’re knocking down your door. Securing a niche will make it easier to target your content and connection activities to just the right clients who are searching for your services.
How to Connect on LinkedIn… In a Non-Spammy Way
One of the hardest parts about connecting on LinkedIn is knowing what to say! Snag my foolproof templates for connecting authentically!
5 Daily Reach Outs Workbook
This simple worksheet will help you organize and track your touch points with your new connections. Use it to keep yourself on track and accountable to seek out new prospects every day and watch your business grow!
Just a few minutes a day can take your LinkedIn profile from “ho-hum” to “whoa!” Follow these seven steps every day to make your LinkedIn profile stand out and get noticed.
7 Rock-Star Moves To Rocking LinkedIn Every Day
Engagement is what will help you build professional relationships and stay engaged with your connections so they’ll think of you next time they need voiceover services. Follow these seven steps to become memorable for all the right reasons!
Want to add some extra pizzazz to how your profile looks? Feel free to use some of these symbols to spice it up!
Sales Skills to Land Your Next Dream Client
Think you’re not good at sales? You just haven’t practiced enough! This workbook will help you develop your own sales strategy and grow your confidence!
The LinkedIn Edge definitely helped make LinkedIn less overwhelming.
With the sheer amount of potential business on LinkedIn, I was almost paralyzed by the thought of sifting through all of my contacts and individually reaching out to each one… but LinkedIn Edge makes that process a whole lot easier with templates and a systematized structure that really cuts down on time, but still is genuine and collaborative.
Thanks, Tracy, for making LinkedIn so accessible!
LinkedIn made absolutely no sense to me before The LinkedIn Edge.
Zero. Zilch–it was Facebook, but boring.
Now, I see it as a usable business space and know how to get the most out of it for an investment of time only. Liking it.
I purchased your course last year, and I have to say I learned a lot! I had fun refurbishing my LI profile, and I began reaching out regularly to people in the video production, video game, and elearning worlds.
I’ve accrued over 2,400 connections, and some of them have been truly enthusiastic about working with me.
Talk about blossoming confidence!
This course was extremely helpful in understanding everything I was doing wrong or wasn’t even doing on LinkedIn. The best part is it was broken down in a way that made it easy to follow along and take action right away!
This course is just what you need to thrive on LinkedIn! It’s thorough and user friendly. What I like about it most is that it provides many examples to ensure your understanding. My LinkedIn relationships are better than ever because of this course. Thank you!!!
I explored many ways to market my services and Tracy is the best. She gives us great tools and is supportive and creative. This is her original work, not recycled advice. I highly recommend this course! It’s fun, too.
I originally attended Tracy’s session at Faffcon in Minneapolis several years ago. The girl is brilliant and I highly recommend her LinkedIn Edge.
She’s worth it!
Tracy’s course has taken me step-by-step to a better LinkedIn page, but it goes far beyond that. The principles found there can be applied to any online marketing/social media platform! She is encouraging and thorough, and teaches you all the tiny ins and outs that can make all the difference in finding meaningful connections! Thanks Tracy! Worth every penny!
So, I was recently in a session with a well-known branding coach, and during the course of her evaluation she mentioned how much she liked elements of my LinkedIn profile. I told her I had taken Tracy’s LinkedIn Edge course and was following her advice for optimizing my profile. Her exact quote was, “I can tell!”
Tracy, thank you SO much for creating such a fantastic course and sharing your experience and wisdom. I’ve only been implementing your tactics for a few weeks now and the needle is already starting to move – my profile views are way up, I’m getting some good engagement with people on my comments and posts, and I even got an unsolicited connection request from someone who’s pretty much an ideal client. I’m so glad I made the decision to take your course!
As a voice over artist, I can’t say enough positive things about Tracy’s course, which opened my eyes to the power of LinkedIn as a networking/marketing tool. There’s SO much to learn, but through a series of short (and, therefore, never overwhelming) and fun (truly!) modules, Tracy covers everything from how to create a winning profile to doing targeted searches, managing connections, setting realistic goals, and so on. She shares tips based on her own experiences and provides REALLY useful downloadable sheets.
I’m still a LinkedIn novice, but I’ve already grown my network. And anytime I forget how to do so and so, I simply rewatch the module in the course that covers that topic. So easy! Thank you, Tracy!
This course is awesome! Tracy takes you step by step through all the aspects of your LinkedIn you need to improve and all the habits you need to adopt to become successful on LinkedIn.
Spend the time to properly implement it all! Even if you don’t market yourself daily by reaching out to people, AT LEAST make your friggin profile look better, THAT’S A NO BRAINER!
A few months of daily reach outs and what not had gotten me a few warmish leads but they turned out to be nothing. And then about 3 weeks ago I got a message from someone who I HADN’T reached out to, offering me consistent work for a couple of months. That means THEY found ME and saw from my profile what I could offer them and their business. None of that would’ve happened without Tracy’s course! Thanks Tracy!
The course is worth every penny! Tracy makes setting up and using LinkedIn easy with step-by-step instructions, tips on how to write copy, and ways to enhance your profile if you’re just starting in VO. If you’re weighing your options between LinkedIn Edge and another way to learn how to use the LinkedIn platform, you can stop your ambivalence now and go all in with LinkedIn Edge.
The other programs out there are not this comprehensive or easy to use as this one. It’s a whole course on how to utilize the crap out of the platform AND how to market yourself and connect to clients all rolled into one. As far as I know, no other course combines the two so seamlessly.
Hi, I’m Tracy!
When I first started my voice over business in 2014, I was discouraged at how hard it was to find clients. Freelance and casting websites were too competitive and felt so impersonal to me. What I actually wanted to do was build relationships with real people who would provide repeat business because they appreciated my skills and customer service.
I discovered that LinkedIn was the perfect place to build these new client relationships! Even as a busy mom of four little ones (including a newborn!) in the beginning stages of my business, I found that using my free LinkedIn profile to reach out directly to decision makers for business was the key to growing my client base. As more people in my industry found out that I had found success in landing clients through LinkedIn marketing, I got so many requests for consulting help that I couldn't keep up with them.
So I created this on-demand course! It is my joy and passion to share with others the secrets of how I grew my freelance business to 6-figures in 2018, and these are the same methods that continue to multiply my income even now. I get excited about teaching other freelancers and voice actors how to use a FREE LinkedIn profile to find new clients because it WORKS!
Here are a few places I've been featured:
- VO Atlanta conference presenter 2018 & 2019
- My recent interview for Speechless VO
- Jodi’s Silver Linings
When I'm not helping others become LinkedIn rockstars or performing behind the microphone, I enjoy a good game of pick-up basketball in the driveway with my son or making sushi in the kitchen with the family. I'm also a fitness fan, rescue cat owner, literacy lover, and consumer of my husband's oh-so-delicious double chocolate brownies.
Come connect with me on LinkedIn anytime!
Really? There are 822 million users on LinkedIn. And you don’t think at least a couple of them are your ideal client?
You don't have to figure it out on your own - I'm here to help! In The LinkedIn Edge, I teach you step-by-step how to find and connect with exactly the right people - ones who need your help with jobs you love and actually have the money to pay your fees.
Uh, yeah...and isn't that you? You may not be looking for a traditional 9-5 on LinkedIn, but you're looking to connect with clients for potential job opportunities, right? So you qualify!
Is this on YouTube? Some of it, maybe. Good luck scrolling through millions of videos to find ones that are actually legit. But you know what's NOT on YouTube?
The proven framework that I used to earn six figures in my voice acting business.
You can only get that in The LinkedIn Edge. Why waste time trying to figure this all out on your own? Instead, use my proven method that will get you results QUICKLY - so you can start getting paid!
Furthermore, let's say you get ONE client from the LinkedIn Edge. How much is that one client worth to you? More than $297? You could pay for this course several times over - because your ideal client is out there, just waiting to hire you for your services. You just have to be there to connect with them.
No problem! Even though my course has a HUGE success rate, if you want your money back for any reason, I do have a 30-Day Money Back Guarantee. All you have to do is email me at firstname.lastname@example.org and I’ll help you out, no questions asked.
But Tracy... I’m already on social media way too much! I can’t handle another platform!
And how much money are you making as you spend time on those other social media platforms? Spend time on the social media platform that will actually MAKE you money. With LinkedIn, you're able to target your ideal client quickly and easily.
Furthermore, if it takes all day, then you really are wasting time! The LinkedIn Edge walks you through the steps of setting up - or sprucing up - your profile up front, and then it provides you with a solid, workable plan for dedicating just 20 minutes to LinkedIn each day for maximum results.